Project Wall
No words here, just a snap shot of the many projects I've worked on over the years.
Take a lookManager
I have a proven track record of influencing outcomes across a multi-million-pound ecommerce business, shaping decisions that improve conversion, reduce friction, and generate revenue. By combining data, research and extensive experience, I help turn complex problems into measurable results that drive growth across UK and International markets.
Leader
I lead with clarity, empathy, and a strong sense of ownership, creating an environment where people feel supported, trusted, and confident to do their best work. I encourage open challenge, and focus the team on outcomes that genuinely improve the customer experience.
Strategist
I connect customer insight, data, and commercial objectives to guide clear, impact-led decisions. I focus on end-to-end thinking, prioritising the work that delivers the greatest value, and ensuring teams are aligned on why something matters, not just what is being delivered.
Designer
With over two decades of experience across web design, product design, and user experience, I remain hands-on by choice, believing strong leadership comes from staying close to the craft while guiding teams and strategy.