A woman wearing an orange jacket, representing Volkswagen Group digital applications

Bespoke Applications

From automotive retail tools to complex business applications, these projects helped shape my approach to UX, design and development.

Explore

01 / Automotive retail

Volkswagen Accessories

Designed and developed an online accessories platform for Volkswagen retailers, making it easier to explore genuine accessories, discover compatible products and support customer enquiries.

02 / Customer communications

Volkswagen Group eComms

Designed and developed a bespoke email marketing platform for Volkswagen Group retailers, enabling teams to create, personalise and send professionally branded customer communications without technical expertise.

03 / Service design

TNT Parcel Delivery

Designed an intuitive parcel delivery experience, simplifying the process of arranging collections, managing deliveries and accessing shipping services through a clear, user-friendly interface.

04 / Retail operations

SEAT Showroom Materials

Designed and developed a bespoke ordering platform enabling SEAT dealerships to source showroom materials, including colour swatches, totems, POS and model brochures, with product search, basket and checkout, back-order management and administration tools.

05 / Promotional experience

Firestone Music Tour

Designed and developed an interactive promotional website for Firestone, enabling customers to redeem unique codes for a chance to win Reading Festival tickets, VIP experiences and other rewards, with code validation, dealer lookup and competition management.