Lead a team of UX and UI Designers across Checkout, My Account and Credit
services, uncovering new opportunities, optimising existing journeys, and
defining future product vision to drive conversion, AOV and customer
engagement.
Experience
UX Design Manager 2017 - Present
NEXT UK, Intl. Checkout, My Account and Credit Services
- Lead a team of Senior UX and UI Designers delivering data-led experiences across UK and international platforms, driving measurable improvements in conversion and engagement.
- Align seasonal initiatives with business and user goals, contributing to improved performance.
- Identify and prioritise optimisation opportunities through data analysis, research and A/B testing.
- Led development of scalable design systems, enabling faster delivery across UK, international and partner platforms.
- Influence senior stakeholders to secure investment and strategic direction through insight-led presentations.
- Plan and facilitate cross-functional workshops to generate ideas, align teams and shape product vision.
- Mentor and develop designers, building capability in UX, AI and commercial thinking while maintaining collaborative culture.
Senior UX Designer - 2015 - 2017
NEXT UK
- Conducted usability studies, market research and gorilla tested rapid prototypes to gain valuable customer insights early.
- Defined new design system, worked closely with broader design team and creative team to refine and evolve it.
- As an acting product owner for large technical initiatives, rebuilt frontend of NEXT UK to adopt responsive frameworks.
- Developed fully interactive prototypes linking APIs to custom front ends allowing more insightful usability studies.
Senior Designer & Developer - 2008 - 2015
KeyParker
- Designed and developed fully bespoke web applications for leading global brands such as Volkswagen Group and TNT.
- Maintained legacy applications via SQL and ASP.NET ensuring important content was always up to date.
- Designed and created custom themes and admin interfaces for WordPress CMS brochure sites.
- Animated promotional videos using After Effects. Created & edited videos using Premier.
Web Designer & Developer - 2004 - 2008
Outlook
- Web design and full stack developer. Adobe suite, ASP, SQL.
- Graphics operator for major blue chip events including RBS.
